Clarabridge Blog

Today is a very exciting day for us at Clarabridge, we have just announced the launch of the beta of our Self Service text analytics offering! Self Service is a great way to get started with text analytics.  Although we have some of the best sales and professional services people in the world, sometimes you just want to try something out on your own, or perhaps your project or company is too small to justify a standard software evaluation process.

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Clarabridge had the pleasure of participating in 2 very different social media events recently. Today, we attended the NVTC Social Media Committee event], a lively panel made up of  experts from Network Solutions, USATODAY.com, Novak Biddle Venture Partners, and Discovery Communications. Yesterday, we had a “booth” at the AMA Social Media: Cracking the Code for Business Marketers virtual tradeshow. Both very different approaches to tackling social media – one involved wearing a tie, the other involved carpal tunnel syndrome.

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My best gift ever was when, at 8, I finally received my own bike – not a hand-me-down from an older uncle, but a real man’s bike, a black and red space invaders bike with a big banana seat - that I immediately took to the streets in a fit of intense glee.

Customer feedback is a gift, to quote the Chairman of our Steering Committee, which when turned into action should approximate that 8 year old’s satisfaction of finally getting a bike I could ride with pride. At our recent users conference, one of our sessions focused on the challenges and best practices in mining social media for actionable customer intelligence. For more information on what needs to go into a social media analytics solution, register to take a look at our new Guide.

For the purposes of that presentation, we analyzed 128,000 comments about 6 major retailers over the 2009 holiday season. Our Social Media Analysis...

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Our C3 (Clarabridge Customer Connections) conference at Walt Disney World has come to an end, and it was indeed a magical journey for the over 150 people who attended. 
As I was flying back to the Washington DC area with visions of Disney, Clarabridge, our customers, partners and prospects dancing like sugarplums in my head – it all came together how much we share in common with timeless Disney classics…

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A week ago I was in the MidWest demoing some of the newest capabilities from Enterprise 4; next week, I will be starting a journey that when complete will span 4 continents. Sometimes it feels like I’m in the George Clooney movie “Up in the Air,” well at least without the part where he fires people all day. But, THIS week shows the result of an even more remarkable journey –I’m here at our user conference, Clarabridge Customer Connections (C3) link in Orlando, FL.

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We’re only a few weeks into the new year, but already it looks like there will be some interesting developments in the Text Analytics and Customer Experience Management markets that will likely affect Clarabridge, our customers and our partners.

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With the exception of the Tiger Woods debacle, President Obama’s health care reform is the most talked about issue in our country today. And it should be, as it is going to affect all U.S citizens in one form or another – for better or worse. The discussions (or debates) about the reform plan not only rage on in Congress and on national news channels by experts in the field -- but also among us regular ol’ citizens. And we’re not just discussing it at home with our families and friends, we’re discussing it online and we’re tweeting and face-booking about it.

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Trade-offs are a part of life. I, for instance, used to only eat half of the Oreos® in the cookie packs in our break room. I’d rather do that than put extra time on a treadmill. In classification, there is an inherent trade-off between Recall and Precision, and I’d like to provide some background on those terms and on why the trade-off occurs.

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As I crisscross the country to visit our customers, partners, and prospects, it occurs to me how wonderfully diverse, yet similar in many ways, the Clarabridge customer base is.  Our clients come from different industries – from retail to hospitality to communications to technology to manufacturing.  They sell different products and services – from washer machines to computer software to pharmaceutical drugs.  They analyze varying sources of data – from call center notes to surveys to blogs.  But at the end of the day, they all are relentlessly focused on one thing: how to enhance the experiences of their customers.  All our customers want to understand better is what their customer’s value and what they don’t, so they can in turn make better business decisions. 

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Today we announced the GA release of our 4.0 version. We’re excited about the new functionality in this release, but even more excited about the great collaboration with our customers and partners that occurred to bring it about. Almost every new feature in 4.0 was the result from a customer at some point saying “wouldn’t it be nice if I could do X...” Working with our customer steering committee of 10 of our largest and most vocal (in a good way) customers, we worked to decide which of these ideas would provide the biggest additional business value to the users of Clarabridge. 

One of the highlights in this new version is the ability for authorized end-users of Clarabridge to directly upload their own data into their system straight through their web browser. What we found working with many of our large enterprise customers is that while the bulk of their verbatim came from their CRM and survey systems, that are typically directly connected to the Clarabridge server, they would often have users who would...

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